When it comes to raising money for charity, fundraising events are a great way to generate significant revenue. They do not even need to be large to turn a big profit for your chosen cause. What’s not to like, right?
Well, here’s the catch: There’s nowhere you can look for a definition of what it takes for successful fundraising, at least not one that everyone agrees on. So you have to come up with one yourself. Moreover, for that, you need to understand these essential facts about organizing fundraising events.
Don’t worry, there’re only four of them!
- There’s no magic wand
That does not mean you cannot pull a rabbit out of a hat and turn your event into a success.
However, if you are looking for an easy solution, a quick fix, then you might be disappointed. First and foremost, organizing fundraising events involves much planning and hard work. It is staying overtime and making sure every single detail is perfect. It is knowing exactly what your organization’s needs are and what can be done to meet them.
- Fundraising is all about raising friends
So it is not just about raising money. The truth is that if people do not like you or of they have a miserable time attending one of your fundraisers, they will most likely not be reaching into their pockets or purses to get their checkbooks out.
It is simple: If you want to raise money, then you need to raise friends.
This is easier said than done. For possible donors to like you and your organization, they first have to know you. Don’t just talk about your cause. Show some personality. Doing so will help you build a trusty friendship with your donors.
- Fundraising events call for some marketing skills
You are convinced that your organization is the best. Your cause is incredible. You believe in it sincerely. That is great, but if you cannot convince other people that your organization and your cause are worthy of their donations, it is useless.
The success of a fundraiser very much depends on the ability to “sell” the people working for the organization, as well as the cause they are fighting for. This is where having some marketing skills comes in handy.
- Donors want you to sweep them off their feet
One mistake organizations often make feeling entitled to receive support for their cause. The primary key to fundraising success is earning the donors’ support. This way, they will not feel obliged to make a donation. They will want to help you.
So what makes people want to give?
Donors have to be courted, and an excellent way to do this is through your fundraising events. It is crucial to plan events that you know your donors will enjoy being a part of. They should feel important and also have a good time.
We can help you with the last part!
Hiring quality entertainment is the best way to make sure your guests will not be bored while attending your fundraising event. Also, it will seem like they are getting something in return for their, hopefully, generous donations.
