NEW YORK, NY (CelebrityAccess) – Mass Appeal, the masterminds behind Netflix hip-hop docu-series Rapture, and Universal Music Group have today (June 13) announced that they have joined forces in multi-year global agreement.
The deal encompasses the exclusive distribution of physical and digital formats for recorded music and short-form video content and provides Mass Appeal with the ability to strategically leverage UMG’s marketing and promotion teams across more than 60 territories for select artists and projects.
UMG will also distribute Mass Appeal’s extensive catalog of releases from artists who include DJ Shadow, J Dilla and Run the Jewels, as well as all forward-looking projects including the highly-anticipated 11th solo record from Nas. Mass Appeal will spearhead Nas’ new album release in collaboration with Def Jam Recordings.
In announcing the partnership, Peter Bittenbender, CEO of Mass Appeal, said: “In the 15 months since joining forces with UMG, we have seen the Mass Appeal brand expand rapidly, experiencing our most successful year to date. Much like fans across the world we are hyped that Nas is finally dropping his new album and couldn’t be more proud that it’s our first release through this new partnership.”
Michele Anthony, Executive Vice President at UMG, added: “Mass Appeal is a thriving multimedia platform that speaks to an audience that is increasingly influencing culture. I couldn’t be more thrilled to expand our relationship. UMG will now provide Mass Appeal’s label with our expertise and resources to maximize the global opportunities for their exceptional roster of artists.”
