A product launch is a milestone event for businesses of all types and sizes. However, have you ever wondered why some brands are consistently successful while others don’t manage to generate excitement?
Well, it often boils down to the concept of the event, how creative it is and how well it plays into the brand of an organization.
That being said, here are four creative product launch ideas which will help your physical event stand out from the rest.
- Visual Storytelling
Visual storytelling is all about presenting your product – and the inspiration behind it – uniquely and interactively.
It enables you to entertain and inform guests at the same time and is sure to fascinate people more than any PowerPoint presentation ever could.
So how do you do this? Well, you book someone to use sand animation to tell your story using sand. This type of artists uses sand art, a light table and music as a medium and new way of telling stories which is like nothing you’ve ever seen before.
- Taking Guests on a Game Adventure
Learning through play is not only effective but also much fun. So there is no reason not to leverage this to put together a creative product launch event which attendees will remember.
You see, games are an excellent way to make sure people learn about your product without having to watch a lengthy, no-fun tutorial about its capabilities.
For instance, you could:
- Create challenges for guests and link them to your product
- Offer branded prizes that attendees will be enthusiastic about
- Run a contest or a scavenger hunt related to the product launch at the venue.
By making games a part of your event, you also encourage attendees to communicate and exchange ideas. As a result, the whole event will be more interactive and more dynamic.
- Influencer Partnership with a Twist
Partnering up with a critical influencer speaker relevant to your niche is a great way to generate hype on social media, attract a wider audience and ultimately, add more value to your event.
For that twist which will make your event stand out, consider someone who can make things more interesting by adding a spoonful of humor and wit into their presentations.
When managed right, comedy mixed in with expert input is the perfect solution for an engaging, highly-informative product launch.
- A Magic-Infused Product Launch
We couldn’t compile a list of creative product launch ideas and not include magic. That’s because this type of entertainment comes with notable benefits:
- It builds excitement and increases audience participation
- It’s an ice-breaker activity which gets people talking
- It provides plenty of opportunities to customize the act to match your brand and goals.
What’s more, from close up magicians to mentalists, you have plenty of options to choose from if you decide to put magic on the menu at your event.
Creative Product Launch Ideas: Find More Inspiration
One of the most important things to keep in mind when developing the concept of your launch event is that it should support your brand identity and reinforce your key messages.
Every business is different; no product launch is like the other, so it’s good to have alternatives when picking entertainment for your physical event. Discover more creative product launch ideas by searching on google for the top corporate artists and entertainers who do product launch events.
