LOS ANGELES (CelebrityAccess) — Live Nation announced that after a successful debut for the program last year, they were not only reviving their Festival Passports for 2018 but rolling out a significant expansion of the program.
The Festival Passport program allows hardcode music fans to obtain one pass that will allow unlimited access to more than 100 of Live Nation’s festival around the world, including Austin City Limits, Bonnaroo, Lollapalooza, Download, and Governors Ball.
After Festival Passes, which come in a limited supply, fully sold out in 2017 in just 24 hours, Live Nation announced that they were doubling down on the program and making twice as many passes available this year.
“Music festivals are all about the experience and we created Festival Passport as an innovative way to amplify that for music fans across all of our 100+ festivals worldwide,” said Lisa Licht, CMO, Live Nation U.S. Concerts. “Festival Passport is Live Nation’s tribute to our incredible festival community, and we’re excited to continue to build on the program this year by increasing the number of Festival Passports available and adding a brand new VIP tier. Those who purchased the Festival Passport last year have become part of the Live Nation family. Their passion for Live Nation and our festivals is awesome.”
Live Nation said they will utilize Ticketmaster’s Verified Fan platform to try to cut down on scalpers, with registration for the passes starting on Monday.
The passes also don’t cover airfare and other transportation, nor does it provide for parking or accommodation in hotels or camping unless specified in the VIP tier, Live Nation said.
