TORONTO (CelebrityAccess) — Organizers for the Toronto-based music festival Field Trip announced on Tuesday that after an outcry from their fans, they were dropping two sponsors – Nestlé and Perrier from the event.
Backlash against the festival’s sponsors came soon after they announced the lineup for the 2018 edition of the event when fans spotted a Nestlé logo on the festival’s website.
While no official boycott or petition was organized, some fans took to social media to lodge protest about the festival’s choice of sponsors.
“I understand that mounting a large festival requires the sponsorship of corporations,” Toronto’s Aron Harris wrote of the Faustian bargain, according to Toronto Now. “However, for a festival that repeatedly states the importance of community, I don’t understand the compromise to partner with arguably the least community-minded corporation that comes to mind.”
Another vocal opponent of the sponsorship deals was Erica Shiner, a political activist in Toronto.
“So disappointed to see that you’re partnering with Nestle, Field Trip Music & Arts!” Shiner wrote in a post on the festival’s social media. “I’ve been talking to my son all week about taking him to see the Yeah Yeah Yeahs! You need to drop Nestle!”
Organizers heard the will of their fans and announced via their Facebook page that they were parting ways with the two partner companies.
“Dear Field Trip fans, “We have heard all of your feedback and concerns as they pertain to Field Trip’s sponsorship arrangements with Nestle. As a result, Nestle and Perrier will no longer be a partner of Field Trip 2018. “We hope to see you June 2 & 3.
First held in 2013, the festival is produced by a partnership between Toronto-based record label Arts & Craft and Live Nation.
