Don’t Be Boring: Artist’s Guide To Branding
For many musicians the concept of branding can be a difficult one, and with good reason. Here defined as ‘the story you choose to tell the world about what your…
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Why Taking Time Off From Music Can Harm Your Career
Guest post by Patrick McGuire of the ReverbNation Blog Touring can be an incredibly draining experience, and while it’s important to take a breather every now and then, taking too…
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Which Spotify Playlist Is The Most Important?
(Hypebot) While the holy grail of playlist placement for many artists may be the curated front page playlists, the ones which they should be going after are the personalized algorithmically…
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Musician’s Guide To Promoting A Music Video In 7 Easy Steps
(Hypebot) After expending a massive amount of time and energy assembling a music video you’re proud of, it can be tempting to kick back and relax, but promotion is when…
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5 Ways Music Modernization Act Could Be Fairer For All Creators
The Music Modernization Act has passed the U.S. House of Representatives, and while much of the bill’s content seems positive on the service, there are a number of ways in…
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Apple Music Extends Free Trial
(Hypebot) Apple Music is using a new weapon in its battle to overtake Spotify in the streaming music subscriber wars – extending the free trials of some new users beyond…
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Be-Hookd’s Silas Armstrong Talks Talks, Branding, Bots, Marketing Strategies
(Hypebot) — Here Creative Director of Be-Hookd media, Silas Armstrong, discusses his job there, the work he’s done to grow artists’ digital presence, and how messenger bots can be used…
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IFPI Reports $17.3B 2017 Global Recorded Music Revenue
(Hypebot) — Global recorded music revenue grew 8.5% in 2017 to $17.3 billion, according to a study by international music trade body IFPI. Growth was driven by streaming, but somewhat…
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How People Discover Music In 2018
(Hypebot) — As music PR companies and labels strive to get their artist’s music placed in popular places, it is becoming more and more clear that the industry has changed, with NME…
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Spotify Expands Free Music, Adds Assisted Playlists
(Hypebot) — Spotify is expanding its free ad-supported tier with unlimited access and song play to tracks on 15 personalized playlists. More free music, which is a direct threat to…
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