Musicians And Their Online Personas
Almost two years ago, I wrote an article for this website about how the internet has a tendency to hurt your musical career. I stand by this article, but I think…
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![Spotify’s Big Tencent Risk [Mark Mulligan]](https://dev.celebrityaccess.net/wp-content/uploads/2018/01/462350-spotify-logo-630x245.jpg "Spotify’s Big Tencent Risk [Mark Mulligan]"){kind=logo}
Spotify’s Big Tencent Risk [Mark Mulligan]
China’s Tencent Music and Spotify did a major stock swap last year. At the time, it was seen as a brilliant strategic move, offering both a more global reach and…
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There Is A Key To Reaching Millennials
One of the great marketing challenges of the modern age lies in getting through to the coveted millennial demographic. In this piece we look at what the results of a…
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Blockchain Music Competitors On The Rise
The disconnect between companies and consumers is an ever-present problem in the music/tech industry, with companies like Snapchat frequently having to do damage control in the wake of unpopular updates.…
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Beware: Greg Maffei Is Now Music’s Most Powerful Executive
Move over Daniel Ek and Lucian Grainge, Greg Maffei is now the most powerful executive in the music industry. Maffei is the president and CEO of Liberty Media, Chairman of…
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More To Spotify’s Artist Direct Upload Strategy Than Meets The Eye
(Hypebot) — In a recent surprise move, Spotify announced that it will now give indie artists the option of uploading their music directly to the streaming service for free, rather…
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Music’s Urgency Of Inclusion
While gender diversity is a pervasive problem across almost all industries, a new study has highlighted just how bad of problem this is in the music industry in particular. Here…
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Industry Reacts To Music Modernization Act Passage: BMI. A2IM, NMPA, SoundEx, ASCAP, RIAA, More
[UPDATE 3] The music industry was quick to react to the United States Senate’s unanimous passages of S. 2823 the Music Modernization Act, a bipartisan bill cosponsored by more than 80 Senators…
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SoundCloud Streams Now Count On UK, Irish Charts
LONDON (Hypebot) — Streams on SoundCloud now count to the UK and Irish charts thanks to new partnerships with the Official Charts Company and the Irish Recorded Music Association. Included…
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Apple Music’s Latest OS Update Includes Changes For Apple Music
CUPERTINO, CA (Hypebot) — The rollout of Apple’s newest operating system iOS 12 began yesterday and with it comes some significant changes and improvements to Apple Music. Overall, the updates…
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