Hypebot, Author at CelebrityAccess

How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business

Posted by Hypebot - October 1, 2019

(Hypebot) — While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the…

Everything Wrong With The Music Business According To The Black Keys

Posted by Hypebot - September 30, 2019

(Hypebot) — During their recent appearance on Joe Rogan’s podcast, Dan Auerbach and Patrick Carney of the acclaimed duo The Black Keys dished on everything wrong with the modern music…

Streamed: Tearing Down Spotify

Posted by Hypebot - September 27, 2019

(Hypebot) — Corin Faife looks at the upcoming book release, Spotify Teardown: Inside the Black Box of Streaming Music, a work which takes a hands-on look at the Spotify including…

Concert Crowdfunding As A New Way to Fund Shows – Is It Viable?

Posted by Hypebot - September 26, 2019

(Hypebot) — While a lot of industry focus is put on selling or – more often – streaming music, the reality is that many performers pull in much of their…

Spotify Hopes To Make Money From Artists With SoundBetter Acquisition

Posted by Hypebot - September 25, 2019

(Hypebot) – In an effort to appease shareholders and pull down a little more cash for its artist, streaming giant Spotify recently acquired SoundBetter, a company which helps book musicians…

How Fender Focused On 3 Trends To Build A Winning Future Focused Strategy

Posted by Hypebot - September 24, 2019

(Hypebot) — Fender has soared while Gibson and other instrument manufacturers have faltered despite both facing a shifting and uncertain marketplace. The reason for Fender’s rise, according to Keith Jopling…

How To Sell More Tickets Without Having To Spend More Cash

Posted by Hypebot - September 23, 2019

(Hypebot) — Some things money can’t buy, and while you can spend all you want on self-promotion and advertising, some of the most important marketing that can take place isn’t…

This Chart Shows What Streaming Services Are Paying (Maybe)

Posted by Hypebot - September 23, 2019

(Hypebot) — While everyone in the music business wants to know what the various streaming services are paying out to artists, the number of variables involved in determining the actual…

Spotify Hires Hackers To Find Security Flaws

Posted by Hypebot - September 20, 2019

(Hypebot) — Spotify stepped up its efforts to thwart hackers by paying some of them more than $120,000. Since May of 2017, Spotify teamed with bug bounty platform HackerOne to…

MIDiA’s Mark Mulligan On The Future Of Music

Posted by Hypebot - September 19, 2019

(Hypebot) — The future of music lies beyond the constraints of its current formats, says top industry analyst Mark Mulligan. Answers to questions like the relevancy of the album format,…

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