Hypebot, Author at CelebrityAccess

Why did Bruce Springsteen appear in a Jeep Super Bowl ad? Brand Relevance

Posted by Hypebot - February 8, 2021

(Hypebot) — Staying culturally relevant in a constantly shifting media and social landscape is no easy feat, particularly during a pandemic. Bruce Springsteen’s solution? Star in a Jeep commercial during…

From 0 to 26 Album Sales Per Day

Posted by Hypebot - February 5, 2021

(Hypebot) –In this edition of the Music Marketing Manifesto podcast, we hear from Kevin Goetz, member of the metal band Mute Prophet, about how he was able to take his…

7 Things Musicians Ought To Be Investing Money In

Posted by Hypebot - February 5, 2021

(Hypebot) — Like with running any small time business, being a musician full time means you need to be smart about where you sink your money. Here, we look at…

YouTube Monetization For Artists

Posted by Hypebot - February 4, 2021

(Hypebot) — YouTube monetization is an essential source of revenue for musicians, but is just one of several channels through which artists can earn money off the platform. Here, we…

Spotify Stock Tumbles As Losses Top $2.2M A Day

Posted by Hypebot - February 4, 2021

(Hypebot) — Spotify stock fell 8.06% on Wednesday after Spotify reported continued losses and a weaker than expected outlook for the year ahead. Spotify stock closed Wednesday at $317.25 USD −27.80 (8.06%). “Looking…

Spotify Passes 155 Million Paid Subscribers

Posted by Hypebot - February 3, 2021

(Hypebot) — UPDATED: Spotify reported solid Q4 this morning but offered conservative guidance that slower growth is ahead. Spotify had 345 million monthly active users at the end of Q4,…

How Can New Music Compete With Classic Rock?

Posted by Hypebot - February 2, 2021

(Hypebot) — Here Fred Jacobs explores the challenge of breaking through classic rock’s stranglehold on radio, and how to give new music a fighting chance at competing for space on…

Op-Ed: AWAL Deal Cements Sony’s Position As An Indie Powerhouse

Posted by Hypebot - February 2, 2021

(Hypebot) — With yesterday’s AWAL deal, Sony cemented its place as an indie powerhouse and heralded in a new era where “an artist can be independent with a major label,” writes MIDiA…

Run Your Own PR Campaign: Musician’s Guide

Posted by Hypebot - February 1, 2021

(Hypebot) — When it comes to cultivating a successful music career, big dreams and wishful thinking won’t get an artist very far. Here, we explore how bands and artists can…

Eight Essential Music Business Principles You Need To Know

Posted by Hypebot - February 1, 2021

(Hypebot) — Challenging as the music industry is, abiding by these basic business principles can give you a fighting chance at beating out the competition and making your music career…

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