The Lefsetz Podcast: Jim Guerinot
He made me feel inadequate. You think you want to go down one path, then you find out you’re unsuited for it. Even worse, you age and discover that your…
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Bob Lefsetz
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The Flying Tomato-Spoiler Alert!
“The thrill of victory… The agony of defeat.” That’s what we heard every Saturday afternoon when Jim McKay took the mic for ninety minutes as ABC traveled the globe bringing…
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Op-Ed: Neil Portnow Must Go
And he needs to be replaced by a woman. Neil’s been there over 15 years, longer than most record company execs whose behinds he so busily kisses. Instead, the Recording…
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The Grammy Ratings Decline
“Ratings for Grammy Awards Drop 24 Percent” It’s the end of the monoculture. There’s a fiction we all care about the same things. We don’t. The ascension of the importance…
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Op-Ed: Justin Timberlake & The Super Bowl
You never want to be upstaged. Justin Timberlake was selling entertainment. The NFL was selling drama. Once upon a time the game was lousy, it was about the commercials and…
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The Product Is Not Enough
If you build it they will not come. Your challenge is getting noticed. So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T…
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Op-Ed: We Was Robbed! – By Bob Lefsetz
The Grammys are worthless, despite what Bono extemporaneously said. Made me believe you’re better off reading the script. When you get this old you go for gravitas, you don’t show…
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Marketing Is King
Huh? Weren’t we supposed to live in a word of mouth economy, where the cream rose to the top? NO! Actually, never forget that distribution is king. Did you read…
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Op-Ed: 61 Days In Church
*No one knows about this because it was exclusive to Apple Music for two weeks. Do this, and the rest of the streaming providers don’t lift a finger, they’ll add…
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Mick Jones & Lou Gramm Do “Urgent” With Billy Joel
Mick looks like a dentist after a bad night, Lou looks like a retired butcher, but when the former picks the notes on that Les Paul and the latter opens…
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