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Bob Lefsetz

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    The Attention Economy

    The Attention Economy

    Posted by - April 2, 2018
    NEVER PROMOTE BEFORE AVAILABILITY You’re lucky if someone’s noticed, if they’re aware of what you’re advertising/promoting, in a world of endless messages once you’ve got someone hooked you need to…
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    The End Of Virality

    The End Of Virality

    Posted by - March 21, 2018
    There’s no buzz. Last night I watched “Logan Lucky” on Amazon. That’s where the movies are now, since Netflix has gone into production. I ain’t gonna say it was great,…
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    Concert

    The Changing Of The Guard

    Posted by - March 13, 2018
    While oldsters were focused on piracy and streaming payments, youngsters swooped in and stole the music business, and it’s definitely not business as usual. First and foremost you must be part…
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    Concert

    Distribution Rules

    Posted by - March 6, 2018
    Distribution is king, now more than ever. Meet the new gatekeeper, same as the old gatekeeper, only different. If you want to get your message out, you must do it…
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    The Oscars

    The Oscars

    Posted by - March 5, 2018
    No one in Hollywood seems to have read “The Innovator’s Dilemma.” That’s right, we’ve been at the mercy of digital disruption for two decades, but the movie industry believes through…
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