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\n

(Hypebot<\/a>) — Spotify is experiencing a high US paid subscriber churn rate, and Apple Music could be the culprit, according to a new analysis by Consumer Intelligence Research Partners (CIRP).<\/p>\n<\/div>\n

\n

 <\/p>\n

A new Consumer Intelligence Research Partners analysis shows that 35% of Spotify users in the United States paid for its Premium plan in Q2 2018. 55%\u00a0 of those have an individual subscription and the rest signing on as part of a Family Plan.<\/p>\n

11% of Spotify ad supported listeners during Qad-supportedto Premium subscribers and 74%\u00a0 of trial Premium subscribers continued with their membership after the trial.\u00a0 Both are impressive numbers that Spotify is likely to highlight on its earning call this Thursday.<\/p>\n

Not so impressive is that\u00a016% of paid Spotify Premium subscribers ended their subscription in the last 3 months. Some reverted to their free ad-supported Spotify or stopped using Spotify altogether.<\/p>\n

A major contributor to the USD high churn rate<\/strong><\/p>\n

is Apple Music.<\/strong><\/p>\n

“The monthly payment plan does allow Premium subscribers to cancel at any time, a situation that Spotify calls \u2018churn\u2019. We estimate a US churn rate of 16% for the quarter, higher than what Spotify suggests is the global rate” says\u00a0CIRP<\/a>\u00a0co-founder Mike Levin. “Again, we attribute this to a competitive US market, with many choices for paid and free streaming music services.\u201d<\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

(Hypebot) — Spotify is experiencing a high US paid subscriber churn rate, and Apple Music could be the culprit, according to a new analysis by Consumer Intelligence Research Partners (CIRP).   A new Consumer Intelligence Research Partners analysis shows that 35% of Spotify users in the United States paid for its Premium plan in Q2<\/p>\n","protected":false},"author":12,"featured_media":5431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stc_notifier_status":"sent","_stc_notifier_sent_time":"2018-07-24 11:45:31","_stc_notifier_request":false,"_stc_notifier_prevent":false,"_stc_subscriber_keywords":"","_stc_subscriber_search_areas":"","footnotes":""},"categories":[22,77],"tags":[564,143],"class_list":["post-50276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry_news","category-techn-news","tag-apple-music","tag-spotify"],"acf":[],"yoast_head":"\n16% Of Spotify Subscribers Cancelled In Last 3 Months - 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