NASHVILLE (CelebrityAccess) – Monument Records has promoted Casey Thomas<\/strong> to Director of Marketing, Publicity and Creative and Joel Beaver<\/strong> to Associate Director of Marketing. In her expanded role, Thomas will continue to oversee publicity and creative services while taking a more active role in marketing strategy, and Beaver will be responsible for marketing, brand partnerships, and international and sync relations for the labels\u2019 roster, including artists Alex Hall, Walker Hayes, Pillbox Patti, Brandon Ratcliff, Caitlyn Smith<\/strong> and Tigirlily Gold<\/strong>.<\/p>\n

Monument\u2019s General Manager (GM), Katie McCartney,<\/strong> says, \u201cCasey\u2019s strategic view has broadened extensively over the years she has been with us which led to this natural expansion of her role. Her passion for our artists and work ethic are unmatched and her energy is contagious.<\/p>\n

\u201cIt\u2019s been a joy to watch Joel\u2019s growth since our launch. From student to project lead, his attention to detail and precision have been vital for our success. Both Casey and Joel see the whole picture which is critical to Monument\u2019s mission\u201d<\/p>\n

Thomas notes, \u201cI couldn\u2019t dream up a better company to work for than Monument Records. I\u2019ve been so fortunate to get to learn from Katie McCartney, Shane McAnally and Jason Owen every day for the last five years. Their vision, not only for this company and our artists, but for country music as a genre, is so inspiring. I\u2019m grateful for the many opportunities they have trusted me with in my time here, and couldn\u2019t be more excited for what the future holds.\u201d<\/p>\n

“From launching Tigirlily Gold, to marketing the success of Walker Hayes\u2019<\/strong> global hit ‘Fancy Like,’ it’s so exciting to be a part of the artistry and innovation that the Monument artist roster and staff embody,\u201d Beaver adds. \u201cIt feels like we’re just getting started with so much immense talent on our roster.”<\/p>\n

Thomas is a Boston native earning her Bachelor\u2019s Degree from Colby College and Master\u2019s Degree from Boston College, and joined Monument from the Country Music Hall of Fame and Museum. Hired as a Manager of Public Relations (PR) in 2018 – she later elevated to publicist and, until recently, director of PR and creative. She was responsible for the press operations and working on behalf of the label to help manage communications and press strategy for Monument artists.<\/p>\n

Hailing from the Mountain State, Beaver moved to Nashville in 2015 where he attended Middle Tennessee State University and later graduated from Belmont University with a degree in Music Business. Beaver joined Monument Records in 2017 as the label\u2019s first intern shortly after its re-launch and quickly got hired as a staff member before graduating college in 2018. During his seven years at Monument, Beaver has been in the center of marketing campaigns across the artist roster, most notably with Hayes<\/strong> and his multifaceted \u201cFancy Like\u201d campaign with Applebee\u2019s, as well as launching sister-duo Tigirlily Gold. Beaver was selected for the Recording Academy\u2019s 2023 New Member Class and has been involved in CMA EDU, the Country Music Hall of Fame\u2019s Troubadour Society and SOLID.<\/p>\n

Formed under the leadership of Jason Owen and Shane McAnally, Monument Records is a joint venture with Sony Music Entertainment (SME).<\/p>\n","protected":false},"excerpt":{"rendered":"

NASHVILLE (CelebrityAccess) – Monument Records has promoted Casey Thomas to Director of Marketing, Publicity and Creative and Joel Beaver to Associate Director of Marketing. In her expanded role, Thomas will continue to oversee publicity and creative services while taking a more active role in marketing strategy, and Beaver will be responsible for marketing, brand partnerships,<\/p>\n","protected":false},"author":36,"featured_media":139444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stc_notifier_status":"sent","_stc_notifier_sent_time":"2023-08-25 12:32:55","_stc_notifier_request":false,"_stc_notifier_prevent":false,"_stc_subscriber_keywords":"","_stc_subscriber_search_areas":"","footnotes":""},"categories":[51,22,82],"tags":[20527],"class_list":["post-139442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-industry_news","category-label-news","tag-monumentrecords"],"acf":[],"yoast_head":"\n