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{"id":130877,"date":"2023-02-21T19:46:18","date_gmt":"2023-02-22T00:46:18","guid":{"rendered":"https:\/\/celebrityaccess.com\/?p=130877"},"modified":"2023-02-21T19:46:18","modified_gmt":"2023-02-22T00:46:18","slug":"spotify-set-to-add-tiktok-style-swipe-music-discovery","status":"publish","type":"post","link":"https:\/\/dev.celebrityaccess.net\/2023\/02\/21\/spotify-set-to-add-tiktok-style-swipe-music-discovery\/","title":{"rendered":"Spotify Set To Add TikTok-Style Swipe Music Discovery"},"content":{"rendered":"

(Hypebot<\/a>) — Spotify will announce the addition of a TikTok-like music and podcast discovery stream at its Stream On event on March 8th.<\/p>\n

A new mobile homepage similar to TikTok will allow listeners to swipe vertically through content recommendations with visuals from Canvas\u2019 looping short videos and the GIFs already found alongside some tracks, according to\u00a0a report<\/a>\u00a0from Bloomberg News.<\/p>\n

Pros & Cons of TikTok-style music discovery<\/h3>\n

Music discovery via a quick swipe or other methods that encourage skipping to the next track within seconds have often been criticized as constraining songwriters, producers, and performers who may prefer a slow build to the hook or other song structures.<\/p>\n

For Spotify, the change is about appealing to younger users. As of last year, one in three Spotify users was between 18 and 24, and CEO Daniel Ek\u00a0told\u00a0Bloomberg<\/a>\u00a0that the company \u201ccould be doing better\u201d at\u00a0appealing to Gen Z.<\/p>\n

Last June, Co-President and Chief Product and Technology Officer Gustav S\u00f6derstr\u00f6m said that the launch of swipe-to-discover could unite the platform\u2019s various verticals \u2013 music, podcasts, and audiobooks \u2013 in one place.<\/p>\n

Bruce Houghton<\/strong>\u00a0is the Founder and Editor of\u00a0Hypebot<\/a>\u00a0and\u00a0MusicThinkTank<\/a>, a Senior Advisor at\u00a0Bandsintown<\/a>, President of the\u00a0Skyline Artists Agency<\/a>, and a professor for the\u00a0Berklee College Of Music<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

(Hypebot) — Spotify will announce the addition of a TikTok-like music and podcast discovery stream at its Stream On event on March 8th. 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