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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/cadev/dev.celebrityaccess.net/public_html/wp-includes/functions.php on line 6119(Hypebot<\/a>) — \u201c\u2026this is a creator economy play, but one that puts the consumer at the center of creation,\u201d writes top industry analyst Mark Mulligan of MIDiA on the Epic\/Bandcamp acquisition. Mulligan predicts that \u201cwithin a couple of years, we will be watching Epic and TikTok fighting it out to be the future of the consumer music creator.\u201d<\/p>\n by\u00a0Mark Mulligan\u00a0<\/strong>of\u00a0MIDiA\u00a0<\/strong>and the\u00a0Music Industry Blog<\/a><\/strong><\/em><\/p>\n Honestly, it has been a struggle to find the inspiration to write a blog post about the music industry, considering what is going on in the world at the moment. But along came this story, which is eye opening enough to put virtual pen to paper:\u00a0Epic Games buys Bandcamp.<\/a>\u00a0Not only does a games company buying a music company make this an interesting story, but also the apparent cultural mismatch. Which means there is likely a series of really interesting strategic drivers underpinning the move. Most of all, though, this is a creator economy play, but one that puts the consumer at the centre of creation.<\/p>\n Epic Games, Bandcamp, and TME, the music subsidiary of Tencent (40% owner of Epic Games), all have one thing in common: they are fandom machines. All of them enable their respective userbases to communicate their identities and tribes via fan products, from badges to Fortnite skins, through to t-shirts and vinyl. It is the art and science of fandom that underpins the Epic Games and Bandcamp alignment \u2013 but much more in the sense of what future they can build, rather than what they are now.<\/p>\n Epic Games is establishing the infrastructure for the company it wants to become, rather than for the company that it currently is. That vision, if successful, will be of a diversified business, with games as its engine \u2013 but not just<\/em> about games. It obviously needs to tread carefully and ensure that it does not get too distracted and \u2018do a Rovio\u2019 \u2013 the maker of Angry Birds had the biggest game on the planet for a while, but it pushed focus so far away from its core that it failed to make a follow-up smash-hit game and has since dwindled in importance.<\/p>\nFandom machines<\/strong><\/h2>\n