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{"id":107410,"date":"2021-07-20T12:51:44","date_gmt":"2021-07-20T16:51:44","guid":{"rendered":"https:\/\/celebrityaccess.com\/?p=107410"},"modified":"2021-07-20T12:55:05","modified_gmt":"2021-07-20T16:55:05","slug":"vinyl-continues-to-set-records","status":"publish","type":"post","link":"https:\/\/dev.celebrityaccess.net\/2021\/07\/20\/vinyl-continues-to-set-records\/","title":{"rendered":"Vinyl Continues To Set Records"},"content":{"rendered":"

(Hypebot<\/a>) — Another Record Store Day just wrapped, once again highlighting that the vinyl renaissance is far from over, and despite ongoing manufacturing delays it appears to only be gaining steam.<\/p>\n

Guest post by\u00a0Fred Jacobs<\/strong>\u00a0of\u00a0Jacobs Media Solutions<\/a><\/em><\/p>\n

Assuming you were paying attention, Saturday was a banner day.<\/p>\n

For starters, it was World Emoji Day.\u00a0 The first of these emotive symbols was :-), introduced by computer scientist Scott Fahlman in 1982 on a school message board.\u00a0 When Apple added emojis to their iPhone keyboards, emojis blew up.\u00a0 On an average day, 5 billion emojis are used on Facebook Messenger\u00a0each day.<\/em><\/p>\n

But alas, this post is not emojis.\u00a0 This past Saturday was also Record Store Day in the U.S., a day that had special significance this year.\u00a0 This special day was begun in 2007, highlighted by Metallica\u2019s appearance at Rasputin Music in San Francisco.\u00a0 Since then, artists from around the country show up at their favorite record stores.<\/p>\n

If anyone values the allure of vinyl, it is musicians.\u00a0 In Detroit where I\u2019m from,\u00a0Jack White<\/strong>\u00a0has built not just an homage to vinyl \u2013 his Third Man Records operates as a vinyl stamping plant.\u00a0 I made the trek to Canfield Street to take in the sweet sounds and smells of his retail tribute to record albums, a trip well worth taking.<\/p>\n

On the wall of the pressing plant below a whiteboard listening the various vinyl pressing projects Third Man is working on, including the use of color to make their records stand out (and become collectors\u2019 items), as well as a Paul McCartney project.\u00a0 Third Man\u2019s yellow and black theme permeates the building, creating a colorful, identifiable brand identity.<\/p>\n

But vinyl has become much more than just rarities to be bought and sold by music aficionados.\u00a0 It has become a bona fide growth area for a music industry that finds itself in continual transition \u2013 just like the rest of the media business.<\/p>\n

The Associated Press reports<\/a>\u00a0that while the entertainment industry mostly suffered throughout 2020, sales of vinyl records surged \u2013 up an impressive 29%, contributing $626 million in sales.<\/p>\n

And try this on.\u00a0 Vinyl is now outselling compact discs, impressive for a music format written off for dead not so many years ago.\u00a0 (And if you still don\u2019t believe in the power of retro, keep in mind audio cassettes had a great year as well.)<\/p>\n

With each passing year, Record Store Day is celebrated by the release of exclusive vinyl albums by name groups.<\/p>\n

Astonishingly, there are now more than 400 additional record stores than when the business hit bottom several years ago.<\/p>\n

Another vestige of vinyl\u2019s comeback in the sales of turntables.\u00a0 The brilliant Detroit retailer, Shinola also makes turntables \u2013 high-end ones.\u00a0 Their main store is located two doors down from Third Man, so I wandered in to peruse their new lines of amazing products, well beyond their classy watches.<\/p>\n

The Rose Gold Runwell model (below right) is a beautiful addition to any sound system, but it will set you back a cool $2,500.\u00a0 And you have to sign up on a waiting list to reserve yours.<\/p>\n

Fortunately, you can buy a brand new turntable for under $100 at BestBuy, as many are now doing.<\/p>\n

We\u2019ve been tracking turntable ownership for the past several years when we first started seeing the green shoots of vinyl\u2019s resurgence.<\/p>\n

Our Millennial Project \u2013 an ethnographic study of Gen Y for public radio in partnership with PRPD in 2016 \u2013 revealed just how many twentysomethings were collecting vinyl records.<\/p>\n

And when we started popping the question in Techsurvey, we learned more people own turntables than listen to podcasts each week:<\/p>\n

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It\u2019s no surprise Baby Boomers are in the vanguard, lovingly showing off their \u201cDark Side of the Moon\u201d vinyl.\u00a0 But as we saw in our study of Millennials, three in ten of them also have a turntable as part of their sound equipment.<\/p>\n

You don\u2019t have to be a nerd like Jack Black, John Cusack, and the hilarious Todd Louiso in\u00a0\u201cHigh Fidelity\u201d<\/strong>\u00a0to have a special appreciation for vinyl.<\/p>\n

Given the rapidly rising costs of special vinyl releases. the stage is set for an even bigger vinyl splash in the coming years.\u00a0 For radio stations in the Rock format family, in particular, many fans of all ages get excited about vinyl, opening up opportunities for features, giveaways, special weekends, and other celebrations of the way many of us first enjoyed our favorite music.<\/p>\n

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Greta Van Fleet\u2019s Sam Kiszka<\/figcaption><\/figure>\n<\/div>\n

And wouldn\u2019t you know it, the acknowledgment of vinyl\u2019s special place in many music lovers\u2019\u00a0hearts is a differentiator from the digital format used by audio streamers from Spotify, Pandora, and others.<\/p>\n

There\u2019s something very tactile about perusing those vinyl stacks in a record store, far more satisfying than scrolling through menus and playlists on your phone.\u00a0 As music lovers of all ages are coming to realize, album art, liner notes, and the practice of listening to all of side 1, and then flipping the record over to side 2 brings a certain joy.<\/p>\n

As long, that is, if you haven\u2019t dozed off.<\/p>\n

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