(Hypebot<\/a>) — The cool new kid in school, Clubhouse\u2019s immense and sudden popularity has predictably caused Facebook and Twitter to launch their own versions of an audio-only social networking tool.<\/p>\n

Guest post by\u00a0Bobby Owsinski<\/strong>\u00a0of\u00a0Music 3.0<\/a><\/em><\/p>\n

Whenever a new hot social network shows up you can count on an automatic knee-jerk reaction from the major social networks to come up with something similar.\u00a0Clubhouse<\/strong>\u00a0is the latest platform to start gaining some traction, and as a result,\u00a0Facebook<\/strong>\u00a0and\u00a0Twitter<\/strong>\u00a0have already released their own versions of the same audio-only idea. It\u2019s also been reported that\u00a0LinkedIn<\/a><\/strong>\u00a0and\u00a0Reddit<\/a><\/strong>\u00a0will be entering the fray soon as well.<\/p>\n

Apparently, that\u2019s caused slowdown<\/a>\u00a0in Clubhouse app downloads and usage, although some of this might also be because it\u2019s still iOS only, with no Android option available. The platform has about 2 million active monthly members now, which is a drop in the bucket compared to Facebook\u2019s 2.2 billion users.<\/p>\n

In the case of Facebook, it recently\u00a0announced<\/a>\u00a0the audio-only Rooms on both the platform and Messenger. Users will be able to start an audio Room that their connections can join that is then highlighted at the top of News Feeds. They can then make their rooms public or price and even monetize them through Facebook\u2019s Stars donation system. Going one up on Clubhouse, Rooms users will be able to turn their conversation into a podcast for later listening. There was no concrete launch date given, but it\u2019s expected to be sometime during the summer.<\/p>\n

Twitter\u2019s audio-only feature is called \u201cSpaces<\/a>,\u201d which is built on the infrastructure of the\u00a0Periscope<\/strong>\u00a0app that it purchased in 2015 and just shut down. Spaces seems incomplete though, as the company is still tweaking its UI and features, and pretty publicly at that.<\/p>\n

While I\u2019m of the opinion that audio-only apps are a trend that won\u2019t have any longevity, Clubhouse has proved that it\u2019s popular enough for the big boys to not only pay attention, but to answer with their own versions. That\u2019s not good for the company in the long run, especially if one of these new versions (like Facebook Rooms) takes hold.<\/p>\n","protected":false},"excerpt":{"rendered":"

(Hypebot) — The cool new kid in school, Clubhouse\u2019s immense and sudden popularity has predictably caused Facebook and Twitter to launch their own versions of an audio-only social networking tool. Guest post by\u00a0Bobby Owsinski\u00a0of\u00a0Music 3.0 Whenever a new hot social network shows up you can count on an automatic knee-jerk reaction from the major social<\/p>\n","protected":false},"author":29,"featured_media":101267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stc_notifier_status":"sent","_stc_notifier_sent_time":"2021-04-29 13:32:50","_stc_notifier_request":false,"_stc_notifier_prevent":false,"_stc_subscriber_keywords":"","_stc_subscriber_search_areas":"","footnotes":""},"categories":[51,22,77],"tags":[13009,9201],"class_list":["post-104673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-industry_news","category-techn-news","tag-clubhouse","tag-socialmedia"],"acf":[],"yoast_head":"\n