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{"id":101809,"date":"2021-02-03T12:45:10","date_gmt":"2021-02-03T17:45:10","guid":{"rendered":"https:\/\/celebrityaccess.com\/?p=101809"},"modified":"2021-02-03T12:45:10","modified_gmt":"2021-02-03T17:45:10","slug":"results-recommendations-from-the-artist-rights-watch-mlc-awareness-survey","status":"publish","type":"post","link":"https:\/\/dev.celebrityaccess.net\/2021\/02\/03\/results-recommendations-from-the-artist-rights-watch-mlc-awareness-survey\/","title":{"rendered":"Results, Recommendations From The Artist Rights Watch MLC Awareness Survey"},"content":{"rendered":"

(Hypebot<\/a>) —\u00a0During January, Artist Rights Watch fielded a survey to songwriters, hoping to gauge their level of awareness surrounding the Music Licensing Collective. Here, we break down some of the results and recommendations that were gleaned from it.<\/p>\n

Guest post by\u00a0Chris Castle<\/strong>\u00a0of\u00a0Music Technology Policy<\/a><\/em><\/p>\n

Our sister site Artist Rights Watch fielded a Mechanical Licensing Collective Awareness Questionnaire during January targeting songwriters attending\u00a0our MLC webinar<\/a>. \u00a0(MLC Awareness Questionnaire 1\/31\/21 n=120.) \u00a0The purpose of the questionnaire was to give the panelists some idea of the awareness level of attendees about the issues we intended to discussed based on early responses to the survey. \u00a0You can read the analysis of the responses\u00a0here,<\/a>\u00a0but I\u2019m going to discuss them briefly.<\/p>\n

Of the 120 people who responded, responses suggest that approximately 70% of respondents personally handled the business and administration of their song catalogs, 50% were self-administered, and 50% administered song catalogs of 100 songs or fewer. \u00a0In other words, the majority of respondents were exactly the kind of self-administered songwriters or administrators we sought to connect with and who are eligible to stand for the MLC board seats devoted to self-administered songwriters if the right insiders nominate them . \u00a0We are still analyzing the geographic data, but about 16% were from California zip codes with the rest distributed across Texas, Georgia and other fly-over states.<\/p>\n

The basic questions about the MLC awareness we were trying to better understand were whether respondents even knew what we were asking about, and if so, how did they know. \u00a0This will help understand the success of the information efforts to date by the MLC, the DLC, and the Copyright Office. \u00a0We also wanted to know if respondents felt that they knew enough about the MLC to advocate for themselves with the MLC as an effectiveness metric for other educational efforts to date.<\/p>\n

An encouraging 63% of respondents had heard of the MLC, but 22% had not. \u00a0Less encouraging was 6.67% who had both heard of the MLC\u00a0and<\/em>\u00a0successfully registered and 4.17% who had heard of it but had not been able to register.<\/p>\n

When asked how they had heard of the MLC, respondents were asked to respond to a list of potential sources, including \u201cother\u201d. \u00a0The largest source of information was \u201cnews media\u201d at 27.35% and the next largest was \u201cother\u201d, which included a variety of sources including The Trichordist, Artist Rights Watch and MTP.<\/p>\n

However, given the other answers, the education efforts of the MLC (including HFA), the DLC and the Copyright Office did not seem to be making much penetration into these respondents, although the Copyright Office led the pack, sometimes by a lot. \u00a0This is curious because it\u2019s not really the Copyright Office\u2019s job and they are not being paid millions to do it.<\/p>\n

\"MLC<\/figure>\n

As a measurement of the cumulative effectiveness of the educational outreach by the MLC, DLC and Copyright Office, we asked whether respondents felt they could advocate for themselves with the MLC. \u00a060.83% answered \u201cno\u201d or that they \u201ccould use some help.\u201d \u00a0This was surprising, and I would have preferred to see that number down in the single digits.<\/p>\n

Of those who tried to register with the MLC, 15.38% of respondents successfully registered, 12.5% were told to use HFA, but 32% were \u201cnot sure\u201d what they were told to do by the MLC. \u00a0I think that it\u2019s safe to explore whether the data indicate that the educational outreach has resulted in an abysmally low registration rate.<\/p>\n

For whatever reason, this language has\u00a0appeared on the MLC\u2019s website in recent days<\/a>:<\/p>\n

Prior to January 1, 2021, DSPs operating under a compulsory license were required by law to account to rightsholders on a monthly basis, within 20 days after the end of each month. Starting on January 1, 2021, DSPs operating under the new blanket license will have 45 days after the end of each month to send their usage reports and royalty payments\u00a0to The MLC. The MLC will then take 30 days to perform its matching functions and calculate the royalties due to each of its Members. That means that The MLC will send out royalty payments and statements to Members roughly 75 days after the end of each monthly period.\u00a0Because the total duration of the new distribution process will be longer than the old process, there will be\u00a0a two month gap<\/em>\u00a0at the beginning of 2021 between the time rightsholders receive their last monthly statements and payments from DSPs under the old process and the time when they receive their first monthly statements and payments from The MLC under the new process.\u00a0<\/strong><\/p><\/blockquote>\n

12% of respondents said that they were paid monthly and 60% of respondents were paid quarterly or \u201cother\u201d than monthly or quarterly.<\/p>\n

We will be studying the responses over the coming weeks, but I had a few thought on the responses and a couple of recommendations.<\/p>\n

    \n
  1. I\u2019m going to ask if ARW can field the same questionnaire periodically to see how responses vary over time.<\/li>\n
  2. It appears that of all the media the experts are using to get their messaging out, the one making the greatest penetration for mere awareness is news media. \u00a0However, respondent\u2019s lack of confidence in their ability to register with the MLC as well as the low level of successful registrations hasn\u2019t yet supported a conclusion that the experts\u2019 well-funded efforts are producing greater MLC registrations or a greater understanding of how to register, or, and most importantly,\u00a0actual registrations<\/strong><\/em>.<\/li>\n
  3. There seems to be considerable confusion for whatever reason about someone else doing the registration for songwriters, be it administrator or publisher. \u00a0Outside of the survey, we have anecdotal evidence that songwriters are finding that their songs are not registered with the MLC after having been assured they would be by their publishers. \u00a0Because of the announced\u00a0songwriter payment gap that the MLC anticipates<\/a>\u00a0in the first few months of its operations, songwriters may only find out they are not registered when their payments stop.\n

    Recommendation: \u00a0One technique I observed with a \u00a0SoundExchange information session was that artists were able to bring their laptops to a seminar where they were literally walked through the SoundExchange registration process step by step after the informational Q&A session concluded. \u00a0Even during COVID this could be accomplished using screen share. \u00a0By using this technique, the MLC could make sure that the end result of their webinars, etc., was that songwriters or publishers registered works and learned how to do so for the remainder of their catalog. \u00a0Plus they knew who to call if they had any problems or further questions. \u00a0This takes time, but the whole process takes time and you\u2019re only fooling yourself if you think otherwise, to be blunt. I would say that it matters less how these people managed to waste two years in which they could have been doing this than it does to fix the problem right here, right now. \u00a0Do not let them tell you that the need only arose on the License Availability Date of 1\/1\/21 because that is just a CYA lie.<\/p>\n

    Recommendation: \u00a0The experts should make a focus of their messaging a very clear statement that if you don\u2019t register you will not get paid. \u00a0That is the harsh reality. \u00a0By hiding that ball, they do everyone a disservice. \u00a0Maybe an unregistered songwriter will eventually be able to claw their royalty back from the black box at some point in the future, but in the time of COVID, that claw back comes with a mortality rate.<\/p>\n

    Recommendation: \u00a0No accrued but unpaid royalties for the first two or three years of the MLC\u2019s operations should be able to be placed in the black box. \u00a0Not that they wait to pay out black box for 3 years, but they cannot use any of this money for black box\u2013ever. \u00a0Like state unclaimed property offices, they hold the money forever. \u00a0The reason is that there is a greater than 50% chance that the reason funds are unmatched is because of the MLC\u2019s startup missteps, not anything the songwriter did.<\/li>\n<\/ol>\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    (Hypebot) —\u00a0During January, Artist Rights Watch fielded a survey to songwriters, hoping to gauge their level of awareness surrounding the Music Licensing Collective. Here, we break down some of the results and recommendations that were gleaned from it. Guest post by\u00a0Chris Castle\u00a0of\u00a0Music Technology Policy Our sister site Artist Rights Watch fielded a Mechanical Licensing Collective<\/p>\n","protected":false},"author":12,"featured_media":84675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stc_notifier_status":"sent","_stc_notifier_sent_time":"2021-02-03 12:45:31","_stc_notifier_request":false,"_stc_notifier_prevent":false,"_stc_subscriber_keywords":"","_stc_subscriber_search_areas":"","footnotes":""},"categories":[71,51,22,82],"tags":[13136,8999],"class_list":["post-101809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artis-news","category-breaking-news","category-industry_news","category-label-news","tag-artistsrigthswatch","tag-mlc"],"acf":[],"yoast_head":"\nResults, Recommendations From The Artist Rights Watch MLC Awareness Survey - CelebrityAccess<\/title>\n<meta name=\"description\" content=\"(Hypebot) --\u00a0During January, Artist Rights Watch fielded a survey to songwriters, hoping to gauge their level of awareness surrounding the Music Licensing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.celebrityaccess.net\/2021\/02\/03\/results-recommendations-from-the-artist-rights-watch-mlc-awareness-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Results, Recommendations From The Artist Rights Watch MLC Awareness Survey - 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