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{"id":100380,"date":"2020-12-18T12:09:16","date_gmt":"2020-12-18T17:09:16","guid":{"rendered":"https:\/\/celebrityaccess.com\/?p=100380"},"modified":"2020-12-18T13:16:17","modified_gmt":"2020-12-18T18:16:17","slug":"putting-musics-power-to-work-for-good-is-2020s-greatest-lesson-writes-umgs-lucian-grainge","status":"publish","type":"post","link":"https:\/\/dev.celebrityaccess.net\/2020\/12\/18\/putting-musics-power-to-work-for-good-is-2020s-greatest-lesson-writes-umgs-lucian-grainge\/","title":{"rendered":"\u2018Putting music\u2019s power to work for good\u2019 Is 2020\u2019s Greatest Lesson writes UMG\u2019s Lucian Grainge"},"content":{"rendered":"

(Hypebot<\/a>) — UMG boss Lucian Grainge shared an optimistic message in his 2020 year end letter to staff.<\/p>\n

UMG artists and songwriters \u201cbrought awareness to worthwhile causes that will help to repair a world so badly in need of repair,\u201d wrote Grainge.<\/p>\n

[We\u2019ve added the bolding.]\n

Dear Colleagues:<\/em><\/p>\n

2020!<\/em><\/p>\n

For many of us, those four simple digits say all that needs to be said about the incredibly difficult year now finally coming to a close. \u201c2020\u201d has come to represent pain and loss on a scale none of us ever could have imagined. We can never forget the suffering that this year inflicted on so many. Likewise, we must never forget that even in the face of historic challenges, so many of you achieved great things\u2014personally and professionally.<\/em><\/p>\n

A little later, I\u2019ll describe the spectacular and record-breaking success we had in 2020. It\u2019s a success I\u2019m extremely proud to share with you. But first, I want this year-end note to remind each of you of the instrumental part you played in bringing to the world something powerful, inspiring, uplifting, and yes, universal: music. A force for good unlike any other in the world.<\/em><\/p>\n

Putting music\u2019s power to work for good may have been more important this year than it\u2019s ever been. With your help, our artists and songwriters not only raised the spirits of millions everywhere, but also brought awareness to worthwhile causes that will help to repair a world so badly in need of repair. And more often than not, that awareness will trigger action, funding, and, ultimately, results.<\/strong><\/em><\/p>\n

In a wide variety of ways\u2014organizing, volunteering, educating, donating\u2014we responded to the challenges of 2020, both as a company and as individuals, by standing up and showing up. Whatever we did, we did it in a big way, taking action around the globe on critical issues such as health care, social justice and inclusion.<\/em><\/p>\n

To address some of the pandemic\u2019s devastating consequences, we donated millions to support artist organizations, launched our own foundation to aid artists and employees, funded programs in the U.S., the UK and elsewhere to tackle problems of mental health, homelessness and food insecurity, and with Bravado and our partners at Tencent, helped deliver more than half a million masks to hospitals and frontline workers.<\/strong><\/em><\/p>\n

When the harsh realities of inequality and racism exploded across the globe, our artists were galvanized and, together with them, we responded quickly. We created the Task Force for Meaningful Change. Its goal is simple: be a driving force for social justice in the music industry and beyond. To achieve that goal, we created a number of initiatives\u2014to provide housing assistance; to promote wellness; to improve education by addressing the digital divide; to establish mentorship programs; and more. We expanded our industry-leading work with the USC Annenberg Inclusion Initiative to address diversity and inclusion issues facing the music business. And we raised our individual and collective voices to ensure that we were heard\u2014through our support for voter registration, the census and other initiatives.<\/em><\/p>\n

All this is just the beginning.<\/em><\/p>\n

Next year, for example, we are launching an initiative to help our artists\u2014both past and present\u2014find critical heath care resources at a time when they\u2019re needed most. In addition, we will: expand our support for independent venues; broaden our education initiatives; and launch an employee-led action committee to fight homelessness in the communities where we live and work.<\/em><\/p>\n

Our purpose\u2014our continuing commitment\u2014is to harness our collective talents and resources to shape culture through the power of music and the artistry and creativity that give it birth.\u00a0<\/strong>When, in collaboration with our artists, we come together as a company, as a community, what we can achieve is truly remarkable. And it\u2019s never been more urgent or more necessary to do so than right now.<\/em><\/p>\n

Given all the challenges that 2020 has dealt us, and given all the time and effort so many of you have personally expended to help those in need, it is truly amazing that somehow you still found the bandwidth to remain laser-focused on achieving unprecedented success for our artists.<\/strong><\/em><\/p>\n

Look at what we accomplished in one of the most difficult years any of us has ever experienced. To share just a few of the highlights with you, in 2020, we had:<\/em><\/p>\n