LOS ANGELES (CelebrityAccess) – Heinz has tapped Ed Sheeran to star in its latest ketchup ad.
The spot, which was written and directed by Sheeran, is based on a real event that led the British singer-songwriter who thought the scenario would make for a good ad, to contact Heinz through Instagram. Sheeran and Heinz also recently teamed up to launch a temporarily rebranded Heinz Tomato Edchup, which hit supermarket shelves this week.
The collab is part of Heinz’s efforts to mark its 150th anniversary as a brand.
