NEW YORK (Hypebot) – Abandon Interactive Entertainment has
inked an exclusive agreement with WEA Corp.,
WMG's U.S. sales and retail distribution company, to market
and distribute "Freaky Creatures," a player-customized,
cross-platform, multi-player game universes for tweens. "Freaky Creatures" comes
packaged with one of 10 collectible toys and an
accompanying USB key, which gives players access to
download the game to their personal computer and mobile
devices.
As part of the agreement, WEA will distribute "Freaky
Creatures" products in the United States through
traditional game retail channels as well as online and
mobile outlets.
COMMENTARY:This partnership seems an unusual choice
for both companies. How much experience does WEA have
selling to game outlets and why with the popularity of many
music centered games why would WMG choose a tween
collectible series for its first foray into a new market?
