BELMONT PARK, NY (CelebrityAccess) — UBS Arena and the New York Islanders announced a major new sponsorship partnership with airline JetBlue.
The multi-year deal will see JetBlue named as the Official Domestic Airline Partner of UBS Arena and the New York Islanders, as well as naming rights for parts of UBS Arena.
“JetBlue is one of the most iconic and innovative major U.S. airlines and we are grateful to have them partner with UBS Arena and the NY Islanders for a long time to come,” said Dan Griffis, President Global Partnerships at Oak View Group. “JetBlue’s incredible commitment to unique, high-quality experiences and passion for the communities they serve is congruent to our mission and values. I am confident that Belmont Park will be a better place with them involved.”
“JetBlue is excited to lace up with the New York Islanders and UBS Arena for the ultimate New York power play as the Official Domestic Airline Partner,” said Marty St. George, president of JetBlue. “With new JetBlue service from Long Island MacArthur Airport (ISP) launching next month, we’re excited to become an even bigger part of the Long Island community—where some of our most loyal customers call home.”
The agreement will see UBS Arena’s ‘Northwest Terrace’ will become the TrueBlue Terrace by JetBlue, serving as a gathering place for TrueBlue members to relax, enjoy a drink, and socialize during events at at the venue. JetBlue will also have its branding featured on UBS Arena’s event level, which will be recast as the JetBlue Runway Level, featuring the JetBlue Mosaic Lounge (formerly the ‘Spotlight Club’) and the Mosaic Suites (formerly the ‘Spotlight Suites’).
Additionally, through the partnership, JetBlue’s TrueBlue and TrueBlue Mosaic members will have access to perks such as pre-sale access and special offers for select UBS Arena events and New York Islanders games. Mosaic members will also receive access to a designated priority lane at the main entrance of the UBS Arena.
“We are proud to welcome JetBlue as the official domestic airline partner of the New York Islanders and UBS Arena,” said John Collins, Operating Partner New York Islanders. “JetBlue’s dedication to the communities they serve will help us grow the game of hockey across the region.”
