NEW YORK #(CelebrityAccess) – Barack and Michelle Obama’s production company, Higher Ground, has inked an exclusive podcast deal with Spotify.
Under the terms of the new multi-year deal, the Obamas will develop, produce, and lend their voices to select podcasts on wide-ranging topics while Spotify distributes the content to its more than 217 million monthly active users across the globe.
The deal will be with Higher Ground Audio, an expansion of the Higher Ground production company that will oversee the move into podcasts.
Commenting on the partnership, President Obama, said: “We’ve always believed in the value of entertaining, thought-provoking conversation. It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
Michelle Obama added: “We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds—and their hearts.”
Spotify Chief Content Officer, Dawn Ostroff, said: “President Barack Obama and Michelle Obama are two of the world’s most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content.
“Connecting people with original and thoughtful creators — especially those with the ability to highlight underrepresented and indispensable narratives — is at the core of our mission and we are thrilled that not only will the Obamas be producing content, but that they will be lending their voices to this effort.”
