OAKLAND, CA (CelebrityAccess) – Pandora announced Monday (April 29) that it has formed a new partnership with the world’s largest ticketing company Ticketmaster.
“In our ongoing effort to provide a comprehensive and seamless artist marketing experience, Pandora has partnered with Ticketmaster to transform live event promotion,” the company, which is owned by SiriusXM, revealed in a blog post.
According to Pandora, which plans to pull touring data in real-time from Ticketmaster’s API, artists will now be able to “communicate with their fans about live events easier than ever before.” The company added, “fans will now be notified of upcoming show announces and on-sale ticket alerts based on their location and listener history,” and “will also now see Ticketmaster shows while using the Promote Show tool.”
The integration is similar to a partnership Pandora announced with Eventbrite back in 2018, however, a partnership with Ticketmaster opens up the streaming platform to shows from the world’s biggest concert promoter, Live Nation, which produces concerts for many of Pandora’s top streamed artists.
