NASHVILLE (CelebrityAccess) Steve Lassiter has been promoted to Co-Head of Worldwide Music at APA, it was announced today by Jim Gosnell, President, and CEO of APA.
Lassiter, who first joined APA in 1998 and most recently served as Partner, senior VP and head of concerts at APA Nashville, will oversee all APA Music operations for APA’s Concerts division alongside fellow Co-Heads of Worldwide Music Bruce Solar and Steve Martin, who are headquartered in Los Angeles and New York, respectively.
“Steve has done a tremendous job guiding the success of our Nashville operations,” Gosnell said in a statement. “The quality of his leadership and contributions to our overall success cannot be understated, and I’m very pleased to honor his hard work and dedication with this well-deserved promotion.”
“This is an exciting chapter in my life,” Lassiter added. “I look forward to creating new success stories with Jim, Bruce, and Steve as our agency continues to grow and evolve in lock-step with Music City.”
Lassiter’s current roster includes Travis Tritt, The Charlie Daniels Band, David Lee Murphy, Sublime with Rome, The Marshall Tucker Band, BJ Thomas, Jim Messina, Sawyer Brown, Kansas, The Outlaws, Blackhawk, Phil Vassar, Little Texas, Lee Greenwood, and Crystal Gayle. He began his career in 1977 at 19 as a production assistant and promotion representative for Sound Seventy Productions, the Nashville concert production company owned by Joe Sullivan and Charlie Daniels. He left the company about four years later to pursue his career as a talent agent.
Lassiter currently serves on the Board of Directors for the Academy of Country Music (ACM), the National Association of Talent Directors (NATD) — where he also served as President and received their Talent Director of the Year Award in 2005 and their Honors Award in 2015, and the TJ Martell Foundation. He is also a member of the Country Music Association (CMA), the National Association of Recording Arts and Science (NARAS), the Gospel Music Association (GMA), and the International Association of Fairs and Expositions (IAFE). He has also served on the Board of Directors for the International Entertainment Buyers Association (IEBA), on MTSU’s Recording Industry Alumni – where he additionally served as an adjunct professor and was named to their Mass Communications Wall of Fame in 2005.
