LAS VEGAS (CelebrityAccess) — Two Las Vegas live entertainment venues – the T-Mobile Arena and the MGM Grand Garden Arena – announced major sponsorship deals with City National Bank.
The deals, brokered by AEG Global Partnerships, will see City National Bank become a ‘founding partner’ at T-Mobile arena, and includes a large-scale branding presence across both venues.
The branding includes a “City National Bank Premium Level” at the T-Mobile Arena, aimed at VIP customers. Through its presence on the renamed luxury suite level, City National Bank will engage select fans and suite holders through various customer touch points as well as with custom on-site events twice a year, the companies said.
The branding also includes permanent and digital signage within the arena and on the exterior façade, LED exposure during all Vegas Golden Knights preseason and regular season home games and customized digital exposure across the venue’s social media channels.
The deal will also see City National Bank become the exclusive ‘financial services partner’ of T-Mobile Arena and the MGM Grand Garden Arena. As the exclusive financial services partner, City National Bank will also have strategic signage placement in the arena bowl and on the main concourse.
“City National is extremely pleased to be joining AEG and MGM as a founding partner of these two great arenas,” said Russell Goldsmith, Chairman of City National Bank. “This is an important next step for City National in Las Vegas as we expand our long-standing commitment to Nevada and its economy, as well as our role as the official bank of the Vegas Golden Knights.”
“We are honored to collaborate with a best-in-class brand like City National Bank, that shares our core values and commitment to growing sports and entertainment across Las Vegas. We’re energized for the future and look forward to bringing even more value to our fans through this strategic alliance,” added AEG’s Todd Goldstein.
