ATLANTA (CelebrityAccess) – Spotify has hired longtime Ludacris manager Chaka Zulu as Head of Artist and Talent Relations.
The Atlanta-based music veteran and Disturbing tha Peace Records co-founder announced the news via Instagram on Monday (April 1) saying:
“I am excited to share that I am joining the Spotify team as Head of Artist and Talent Relations.
“With my background, expertise and passion for the music industry and artists, I look at this new position with Spotify as GROWTH, REPRESENTATION and SUPPORT for the artist community further building on what the team has done to foster strong relationships with creators.
“In my role, I will lead the strategy for how we interact with creators, identifying new and innovative ways to work together. I can’t wait to dive into what is sure to be an exciting ride with an amazing and talented team.”
Zulu founded Disturbing tha Peace with Ludacris in 1995. Now a subsidiary of Def Jam, the label and management company currently counts artists such as Shareefa, I-20 and Field Mob among its client roster.
Previously, Zulu served as the vp entertainment of sports marketing at electronics accessory company Monster, the company formerly behind Beats by Dre headphones, and as an executive producer on the BET docu-series Inside the Label. Recently, he partnered with singer Akon and DJ Fully Focus on the international music festival Passport Experience Festival (PXP Fest).
