LONDON, UK (CelebrityAccess) – Great news, a new behavioral science study commissioned by O2, the UK’s most popular music and entertainment venue, concluded that attending concerts on a regular basis is good for your health.
Research indicated that 20-minutes spent at a concert actually increased people’s sense of well being by 21 percent, their self-worth by 25 percent, closeness to others by 25 percent, and mental stimulation by 75 percent. This in comparison to 10 percent for activities like yoga and a mere 7 percent for dog-walking.
Lead investigator and Associate Lecturer at Goldsmiths University Patrick Fagan said: “Our research showcases the profound impact gigs have on feelings of health, happiness and well being – with fortnightly or regular attendance being the key. Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”
Accompanying research also showed: “A positive correlation between regularity of gig attendance and well being. Those who attend live concerts once a fortnight and more were the most likely to score their happiness, contentment, productivity and self-esteem at the highest level (10/10), suggesting that regularly experiencing live music is the key to building a long-standing improvement to well being.”
Conclusion? A concert a day keeps the doctor away.
